Sainsbury's has announced the sale of Argos to Swift Partners for £120 million, concluding a lengthy effort to offload the retail brand. The transaction, which is anticipated to finalize in February of next year, will see the transfer of nearly 14,000 employees to the new ownership group.

Swift Partners, a company established specifically for this acquisition, includes former Co-operative Group executive Richard Pennycook. Despite the change in ownership, Sainsbury's chief executive Simon Roberts stated that it will be "business as usual" for customers and staff. Argos will continue to operate within Sainsbury's locations, maintain its integration with the Nectar loyalty program, and remain a retailer of Habitat products.

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The Argos network currently comprises 667 locations across the UK, including 201 standalone stores and 466 outlets situated inside Sainsbury's supermarkets, alongside more than 450 collection points. While the brand has faced financial challenges and was previously described by retail analyst Clive Black as a "suboptimal performer," Pennycook expressed confidence in the brand's future, noting potential for new standalone stores and even the possibility of reviving the brand's iconic print catalogue.

Sainsbury's acquired Argos in 2016 as part of a £1.4 billion deal for Home Retail Group. The supermarket chain has since sought to streamline its business, including the 2024 sale of Argos's financial services division for approximately £720 million. Retail expert Catherine Shuttleworth noted that the divestment allows Argos to operate as a dedicated, digital-first business, potentially strengthening its position against major online competitors.

Source: BBC News